The Company

All the flowers of all the tomorrows are the seeds of today.

Franchisingworks Ltd as a social enterprise who is committed to maintaining and enhancing social value within the communities we work within.  We are a values-based organisation whose mission is to ensure that everyone we work with has the opportunity for a better quality of life through education, skills and investment.  

Helping to promote, develop and grow the individuals creating a better future for them and their community.  

We have created an infrastructure to support communities and to enable growth to deliver community benefits and additional social value. We are committed to creating a sustainable inclusive society so therefore Social Value is at the forefront of everything we do.

Our commitment to maintaining and where possible the Social Value we create in the communities, both as an employer and a provider of services.

Employment and Skills

Enabling local people to obtain the skills needed to access employment

Providing our employees with new skills for the future

Creating opportunities within the communities that we work

Supporting and driving the local Economy and Businesses

Community Engagement

Promoting sustainable and ethical procurement

The Team

Chris Mould

Chair /Managing Director

“Profiled by Guardian Newspapers as one of the UK’s top social entrepreneurs, Chris Mould is an innovative leader, widely experienced in both the public and the voluntary sector.

Chris has founded more than 20 organisations in the public and private sectors. He is the founder and CEO of the Foundation for Social Change and Inclusion, a Bulgarian organisation working to break the cycle of poverty in the Balkans and Eastern Europe. Between 2007 and 2017 Chris led the Trussell Trust through its transition from a small Christian Charity developing community-based projects tackling poverty and exclusion to a multi award winning national organisation that launched over 450 foodbanks.

Chris is also Chair of Evidence to Impact, a public health social enterprise and of the Ffald y Brenin Trust, a Christian Retreat Centre in Wales.

With particular expertise translating public policy into practice, Chris has worked with the highest levels of government both in the UK and in the European Union.

Before focussing on the voluntary and social sectors, Chris spent over twenty years in senior public sector management where he held both Chief Executive and Chairman roles at local and national level.

Chris read Modern History at Magdalen College, Oxford, and has an MSc in Social Policy from the London School of Economics.”

Patrick Shine

Managing Director

Patrick Shine has 15 years’ experience in advising charities, social enterprises, and entrepreneurs, with an emphasis on scaling strategies, leadership development and social investment. He also mentors’ individuals with business experience who wish to transition into the social impact sector. He has been a partner at The Shaftesbury Partnership since 2008 and has led the organisation since 2011.

Patrick manages the overall business strategy, and as such he has established social ventures in a range of sectors including FranchisingWorks. Patrick has active links with policymakers, think tanks and academics, focussing on how policy ideas can be made to work in practice. He was the Founding Chair of the Challenge Network, the leading provider of the government’s National Citizen Service programme, and the Founding Governor of the Southwark Free School. Before joining the voluntary sector, Patrick worked for over 20 years in financial markets, specialising in global fixed income and derivatives, and was a director of Lazard Brothers Asset Management.

Mark Waghorn

Non-Executive Director

Mark is a senior lawyer, leading the UK Real Estate Finance practice at Simmons & Simmons. Key sector experience includes residential, hotels and leisure, healthcare, and retail. He acts for all market participants: lenders, borrowers, senior, junior and mezzanine debt players providing investment, development and structured finance, including commercial mortgage-backed securitisations.

Mark also specialises in real estate restructuring and insolvency work, working with lenders and borrowers and with Insolvency Practitioners and Property Receivers.

Vicky Berry


Vicky has over 20 years’ experience working within the Training, Education and Welfare to work sector, leading various programmes throughout the Northwest, supporting people and businesses reach and achieve their own goals. An experience manager and mentor, leading and developing business, business development and bid writing.  Vicky has a proven record within Welfare to work, business development, new business start-up and mentoring and growing existing business.

Vicky also has strong links within the local communities of South Liverpool, supporting and working with many 3rd sector organisations and is a current Trustee of a local charity based in Halewood Knowsley and a sitting Independent Town and Parish Councillor for Halewood.

Shirley Kirby

Engagement Officer/Tutor

Shirley has over 15 years’ experience working within the Training, Education, employability sector, working with some of the hardest to reach communities in the Region, Shirley has a vast knowledge and understanding of our core target groups and how ensuring that by working with people on a one-to-one basis, we can help them achieve their own goals.

Shirley’s work experience has seen her works across a multitude of sectors, from working for some of the biggest snack brands across the UK within their Business development and sales departments, to working within the Film industry, to successfully setting up and running several Business with her Husband across the Liverpool area.

Lili Berry 

Admin Assistant 

Lili began her time with the company, doing some volunteering work in school holidays and whilst she was at College supporting the administrator.

Lili works as a part-time admin within the company, whilst studying and is looking at starting University in 2024, where she is looking at study Law.

Lili supports the team with the delivery of engagement days, training sessions and contacting new working partners. 

Lili is a sitting Independent Town and Parish councillor for her local community of Halewood in Knowsley, Lili is the youngest ever Town Councillor to be voted in by the community.


The Office Dog 

Buddy is the our support dog within the Office, he loves meeting all the new clients and giving them the support they need when they come in to see us, making everyone feel at ease. He’s a great addition to the team and to helps break the ice with new people.